I have a SaaS concept that I came up with the idea for and have been developing a business plan and wireframes, user flows for the last 6 months. I'm not ready to shift this to design and development to bring it to alpha. I also have some cash to help fund.
I would like to bring on a technical co-founder to balance my skillset (UX & Marketing), however also require a designer and front-end developer. We'll all continue our full-time roles, so would be completed out of hours. My question is how to divide equity when they are also offered a low cash renumeration:
a) What's a realistic % to offer a technical co-founder coming on at this stage, 30%?
b) Would you recommended offering the designer and front-end developer equity, e.g 5% each? I can offer them a low cash offer in addition (approx. $10k each), but want to keep them incentivized to stay on as the founding team. I think they both have a lot to offer. Or do you recommend just to outsource these roles for alpha?
c) What happens to my invested money, e.g if I invest $40k of my own cash for alpha? If I take a 60% Share (60/30/5/5) of equity, how do I account for the $40k? Is it best to treat this like a company loan at 5% return or is this just considered part of my investment for 60% ownership?