Ok, slightly controversial headline - but at least, it got your attention.
An associate of mine is an attorney. I used to work with him in the past, but have not made contact with him over the last 5+ years.
We have recently launched a website that would be at least of SOME interest to his clients.
I want to know the best way of getting his clients to visit my site and signup (for free) if they are interested.
I know there is no 'one size fits all' approach to this - but how do I introduce the idea to him, and how do I make the proposition 'interesting enough' for him?.
I have a few ideas, but since marketing is really not my thing at all, I'll wait to hear from those that are more 'gifted'/experienced (or combination of both) in that area.