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up vote 1 down vote favorite

Ok, slightly controversial headline - but at least, it got your attention.

An associate of mine is an attorney. I used to work with him in the past, but have not made contact with him over the last 5+ years.

We have recently launched a website that would be at least of SOME interest to his clients.

I want to know the best way of getting his clients to visit my site and signup (for free) if they are interested.

I know there is no 'one size fits all' approach to this - but how do I introduce the idea to him, and how do I make the proposition 'interesting enough' for him?.

I have a few ideas, but since marketing is really not my thing at all, I'll wait to hear from those that are more 'gifted'/experienced (or combination of both) in that area.

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4 Answers

up vote 5 down vote

Not at all. There is no way he will give you his client list - WITHOUT ASKING EACH CLIENT FIRST. This is a legal thing - the client list is under client / attorney priviledge and legally protected. Turning the list over can get him into TROUBLE, spelled in larger letters than the famous Hollywood sign. This is not the case for all scenarios (some clients are very ok with everyone knowing who their lawyers are), but tha basically is an explicit / implicit permission granted by the client.

So, you have to get him interested enough that he contacts all his clients and asks them whether it is ok to introduce them to you - which is a lot harder as it requires a lot more work from him.

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Yes this makes sense. I suspected as much, about client confidentiality etc. What I am trying to work out is (short of actually handing him money), how can I entice him to contact his clients on my behalf?. – morpheous Aug 24 '10 at 18:19
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Hand him money. – NetTecture Aug 24 '10 at 22:28
Assuming you are/can be on good terms, ask whether you can put a flyer in his office or a link on his website. Asking him to send out information may imply too much of an endorsement which he may not be happy with. – Mike Aug 27 '10 at 19:10
up vote 2 down vote

Talk to him. Until you do that, everything is conjecture. Take him out for lunch, tell him what you're doing and ask for his feedback about whether he thinks it is a useful tool and how it might be improved to add benefit to clients.

If he expresses some interest, then you can have the conversation about doing some kind of joint venture, maybe at another time. Get the information you need before trying to put a deal together.

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up vote 0 down vote

I would think it would be possible to have him send out a mailer that you pay for, provide a discount id with it, use the discount id as an affiliate id and share some revenue with the attorney.

I'm not an attorney and not sure if this would exactly work especially with the affiliate id giving you info at that point that the person has him as an attorney.

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Somehow, I suspect that it would be slightly more tricky than this. But you are thinking along the same lines as me - regarding affiliate id etc. – morpheous Aug 24 '10 at 18:20
Well, if my lawyer would do that to me (send me spam), I would gladly accept his recommendation for a replacement. If he raises the topic during one of our talks, that is another thing, but spam from my lawyer makes him my ex-lawyer within a day. – NetTecture Aug 24 '10 at 22:30
up vote 0 down vote

I don't think you've sold the attorney on your idea yet. If he really thinks you can help his clients (and it makes him look good in their eyes; if that's even possible), he'll let you know how far he is willing to go and how much it will cost you.

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