What is the best book on marketing you have ever read?
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Influence. hands down simply brilliant. http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165 |
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A similar question (on social media marketing books) was asked previously. The top results were:
Also check out this other question - a good list of books. |
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I will go to a classic. The 22 Immutable Laws of Marketing All Ries & Jack Trout
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I have a couple hundred marketing books.. The ones that have made a difference include: Start with the Why.. Also a ted video.. http://professionalyou.com/2011/02/28/start-with-why/ Eating the Big Fish.. Good for branding something small against big companies Web 2.0.. Looking at how other web companies got going Tipping Point.. A must read Drive.. How are people really motivated.. not just staff but everyone http://professionalyou.com/2011/01/12/motivation-3-0/ Superconnect.. How connections help others Resonate.. How to tell your story The ultimate Web marketing guide ... good for a reference guide through all online measures Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Other MarComm books http://homepage.mac.com/ericbrooke/deliciouslibrary/marketingcommunications.html Other Startup Books http://homepage.mac.com/ericbrooke/deliciouslibrary/startup.html |
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Word of mouth marketing by Andy Sernovitz. |
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For a specific type of business (service, product, etc) or just general? That will really affect my answer. |
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"Best" is tough so I'll give the three (four) that had the biggest impact:
Sorry I couldn't pick one but these three (four) really had the biggest impact. Cheers! |
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Some of my favorites are:
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There are many but to pick one I'll have to go with Made to Stick. |
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Cashvertising is a really solid book about marketing/advertising. |
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The 22 Immutable Laws of Marketing All Ries & Jack Trout I too loved this book even though some of the purported laws do not seems to hold, in particular the first (The Law of Leadership: It's better to be first than it is to be better). Many observers say this hasn't really been true over the past twenty years in the tech and internet sector. |
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Another vote for Made to Stick and 22 Immutable Laws... other books that I really enjoyed were Groundswell and Empowered (both are more focused online). My new addition to this list is Why Killer Products Don't Sell. It's a really helpful book for disruptive technology companies trying to figure out how to better sell their product (essentially by better supporting their market). |
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