I've been reading up about SEO that emphasizes the importance of backlinks. It appears that I can find out the backlinks by doing a google search using the syntax
My question is, how is this different from regular links from other websites? I know my site has been linked from hundreds of websites but when I do a
link:www.mysite.com I see only 20 results. Why the discrepency?
Also, how do I improve on getting more backlinks?