We are a small startup, just released a MVP and are now in the promotion phase.
As part of the promotion we are seeking to get the message out by writing articles on other (related) sites etc.
There is a relatively well established player in our sector (with VC backing from ebay amongst others). Our product is better than theirs (no, really), but I am wondering if we should post articles etc with back links to our site there. Our "fear" being that they can (with all the resources they have), "rip off our website" and add in all the features which make our website better than them.
So, in a nutshell, their website provides us with the sort of target audience we are looking for - BUT, if we go in there, we may incur the wrath of a potential competitor who has far more resources at their disposal than we can imagine having - so, what to do?
Do we dare go into the dragon's lair or 'skirt around' in the shadows and avoid them all together?