We have recently launched a website, and we are now going through the promotional phase of 'getting the word out'. One of the ways we are doing this is by writing a series of quality articles to promote it. The website is in the 'investment and personal finance' space.
We are trying to come up with a list of 'target websites' that we will be using to publish the previously mentioned articles.
Ideally, these 'taget websites' will be websites with high visibility (i.e. page ranking) and high traffic. My initial thought was www.ehow.com, but we are thinking that perhaps, it is not 'focused' enough (since it seems to cover everything from aromatherapy to zoos).
The main (i.e. obvious) desirable characteristics for a target website where we will publish our series of articles are:
- target audience
- 'footfall' (daily unique visitors or similar traffic proxy)
The problem is that we are not likely to know the traffic numbers of our target websites (or is there a way of finding at least a reliable proxy for the traffic numbers)?
My question(s) then can be summarized as follows:
- How may I formulate a plan to help me select 'target' websites to publish my articles on
- Which is more important (traffic volume or target audience) - 'adult' themed sites excluded of course
- Can anyone suggest some sites that would be a good place to submit/publish good quality articles (initially, these articles will be focused on an introduction to trading, but over the course of several weeks, they will become more specialized/advanced).