I'm trying to find out about startups who were successful in building a community around their product/market. I believe that you don't just build a product these days but you also need to build a community around it and cater to them. I'm trying to find out about successful scenarios who may have shared the reasons they were successful.
On a second note, which sort of ties into my first question (at least with regards to my startup www.TheRedPin.com), how can I find out where my target audience is. I am interested to find out about people looking for homes in Toronto, Canada and like to know where these people would be so I can target them and bring them under one umbrella in the community mentioned above.
Thank you in advance,