I want to get a pen name for myself that I can also use for my startup. I will use the pen name as my personal brand and build a blog based on it.
So basically my target is to get a strong pen name that is also good for business.
I've found out that Andrew Warner is actually a pen name and took it and transformed it in his online/business identity. I'd like to know how did Andrew Warner manage to find a link between his real name and his pen name. Did he use a tool to generate it? Did he brainstorm with his family/friends about it? And does his real name still appear on his ID card or he changed his legal name as well? Maybe someone here knows the story and can help me out - that would be fantastic :)
If no one knows about how he did it, at least please include some ways/tips that would help me to discover a professional good looking pen name for myself.
I don't want to use my real name while blogging because of hard to spell last name. However, I really want to get blogging started without loosing so much time on this. I realize this is an important step to make but I can't figure a pen name or a way to find it so that it sounds nice and can successfully represent me in business.