Has using the Facebook Like button been beneficial for your business?

Using the FB Like button is relatively new in the internet business game. It's already showing to have potential profit, and guaranteed "permission based marketing" to people that "Like" what you have to offer.

Without knowing what kind of business you're in, I can't really say how it would work for you.

Let's run this scenario:

Say, for example, that you sell cheese. You sell a particular hand crafted, small farm, back to the earth, doesn't make you fat, kind of cheese. (Yeah I know, pipe dream.) You create a website, and FB page for your business. You use the like button, and customers say they "Like" your cheese.

The like button information helps you two fold...

1. You can then do an add that shows to your customers friends that she likes your cheese.
2. You can target it to other people who also have a thing for cheese and they'll see that Sally Mae likes your cheese, and they may want to check it out too.

The other thing that you might want to know is that now that Sally Mae likes your cheese, you now have her permission to post things on her newsfeed about your cheese. She's given you permission to update her, when she selected the Like button.

I have a feeling that the Like button will gain momentum, as long as marketers use it ethically, ie... don't do a Like button about cheese and then put spammy stuff in the feed stream of those that like cheese. Read the terms & conditions on facebook and be sure you understand them before you roll out a major Like button campaign. The downside of doing this wrong is you could get banned from FB. So make sure you use it wisely.