I am launching a startup (who isnt :) ) and while I am not planning on looking for outside funding, I'd like to leave the option on the table in the event that I catch a tiger by the tail (meaning that I have proof of market and cash flow) and need money to scale. I've been involved with a startup incubator and they work with a high end law firm, and have contacts at a few others, but I'm wondering if it makes sense. As I see it, my three options are:
1) Inc with a 'name' firm, who is familiar with ensuring that my cap table / structure is conducive to funding (I know the basics, like don't hand out preferred stock, etc).
2) Inc with a 'middle of the road' firm, who is competent and has relevent experience with startups but doesn't have the 'brand recognition'.
3) Inc myself, with LegalZoom, etc - IMHO not really an option. I've done this before and I don't have good guidance on how to ensure that all of my records are proper, my financials are in Excel spreadsheets, and in general if I stick everything under this my homegrown recordkeeping might not be conducive to getting funding (debt or equity), etc.
Related to #3, in general I'm looking to get reasonably priced, but competent legal and accounting help. Any advice would be greatly appreciated!