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I would love some resources, articles, best practices, formulas, examples, or advice on creating financial projections & models for web-based applications. I've found some online, though many reference advertising models. Ad models are fine & will be considered as part of the overall projections, but I'm especially interested in guidance on freemium models. In case this matters, this is for a B2B app.

FYI, here are some of the better articles I've found so far:

Thanks!

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Information Rules from Harvard Business School Press http://www.amazon.com/Information-Rules-Strategic-Network-Economy/dp/087584863X

covers the economist perspective on information based products like web 2.0 apps. Great resource and talks through managing lock-in, versioning information, pricing waging a standards war and the cost of producing information.

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Fantastic recommendation! The reviews look good and the content looks helpful. It's on my reading list now. Thanks again! – Mike Lee Jun 18 '10 at 1:27

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