I have subject matter expertise in a specialized field of design. I want to create a two-sided market between customers who need these specific design services and designers who have those skills. I have an MBA, but no technical software expertise.
I have been spending my time recently understanding the basic software possibilities, etc. and have created a basic model of how I want this website to function (essentially from features I would like from other websites). Ideally, this includes about five different exchange functions and features being added as consumers increase, however there is an initial basic exchange without which the market could never hope to be created.
I am oscillating between the following three ideas:
- The subject matter expertise is most important - I should hire anyone (or outsource) the development of the website. Create the basic exchange and once a market is created and if it makes any money, hire a development team full-time.
- I should find a technical partner who can code the site him/herself and join forces, so they can help develop the website and I can provide input on the subject.
- No matter how it gets started, it will have to keep up with new features if it gets successful, so eventually it will become a technical software company (eg. etsy, vimeo or ebay) and the subject matter expert will become redundant.
Which of the three do you think accurately represents reality and thus how should i go ahead (or should i even bother :)