everyone. I am a web developer/artist living in Tampa, FL. I have been working on a website for about 3 years now, and the amount of functionality on it is amazing. I have noticed similar websites with less functionality, doing far superior to mine in terms of traffic. To me the problem with the website is how I am pitching my product. Because it can do so much compared to its competitors it is hard to explain to artists what I can do for them. There is so many directions that I can pitch my service or product that I either Overwhelm my customer, or do not focus on the correct things.
The website is http://www.utopicstudios.com/
I have essentially combined the uses of an art community with the ability of a website creator. I am having a hard time focusing my marketing efforts since, they can go in so many different directions such as...
- art directory,
- website creator,
- sell artwork,
- art community,
- artist exposure.
Each one of these could be its own focus. Trying to combine them all on the homepage seems to be too overwhelming and broadens my focus making my website not focused enough. I was wondering If anyone with web / marketing experience would have some advice for me?