My name is Ryan Spahn and operate a start-up called, http://Sleep.FM - The Social Alarm Clock.
Recently via blog posts I saw a competing iPhone app(competitors are outside of US where we have not received our registered mark - yet) where in their marketing materials they use our registered mark ("The Social Alarm Clock") in a similar and confusing way. This has led the blog and twitterosphere to report and echo inaccurate information that harms & dilutes our mark/brand/service.
I wrote a blog post (http://sleep.fm/blog.html) about this and I am interesting hearing feedback if what steps we can do to further strengthen our mark and if we have any legal recourse against the parties mentioned in the post.
Thank you ryan