I initally started with the aim of rolling out a number of courses based around peer-to-peer learning i.e. you learn by marking and commenting on other students essays. This soon to be too broad a definition and I therefore decided to concentrate on one specific course (www.rusdens.com/career) this is a free program with the intention of cross selling additional premium courses after proof of concept - there is also a viral aspect to this approach with students being invited to get feedback on their essays from their facebook friends.
I have been running this for a few weeks promoting with adwords,handing out flyers and commenting of related blogs. Unfortunately response to date has been disappointing low and I now have a couple of options ;
- Keep pushing on with this approach, increasing the marketing effort
Segment even further ex. career development course for specific sectors
Develop new courses which could be targeted at small business and may be easier to sell
Any thoughts would be greatly appreciated.