For a company that has just started, when should we show prices to customer? Right when the application is live on day one or when the application is stable enough to be used by real customer?
What is the downside for each approach from your experience?
We are currently left in the middle whether we should show the price right when we have our application live or when the application is valuable enough to be used by the customer (GA version).
EDIT: When we are live on day one, we are still in beta version. So we are not expecting any paid customer yet. So basically the question should be revised: "Should I start showing prices during starting from beta version or only when the application is out of beta version"