I have an idea for web based service. I need a template for a Product Requirement Document (PRD), so my partner and I can flesh it out prior to having funtional development spec. Is there a PRD guideline or template doc out there??????
I have been searching for the same info, although I must say, I am getting confused since many of the terms are used interchangeably (Product Requirements Doc, SRS, etc.).
It is PACKED with template links and resources. Let me know if you find one that works...I still need to do this too!
Your best bet would be to develop a Marketing Requirements Document (MRD), which is kind of what you explained above.
What has worked for me is the following process:
Step 1: Understand The Customers Pain
Step 2: Understand Your Competitors
Step 3: The Essence of The Product
Step 4: Craft Core Requirements
Step 5: Define Nice To Haves
Step 6: Layout The Business Case
Step 7: Send Out For Review
Find someone that you trust and have them review your draft MRD. The best reviewers are ones that can give you constructive, tough feedback.
Step 8: Repeat And Refine As Necessary
It will take many iterations to get this right so be flexible and open with comments and try an incorporate as much detail as you can.