Let's say one of THE key influencers in your space loves your product. They write books, have a radio show, give lots of speeches. They've asked you what they can do to help. What type of things would you want to do with them?
Be the radio voice for your commercials.
Incorporate your product into their speeches as appropriate.
Have them contribute educational content on your site related to the space your product is in.
Endorse your product.
Include it in future books that are relevant.
Use your product in some visible way.
Have you as a guest on their radio show.
Would love any and all suggestions...and out of the box is great.