I have a couple of people I would just love to have as startup advisors, but not sure how to approach them. One in particular has greatly impacted my startup and gave tons of solid ideas on how to reduce research costs to almost nothing.
The catch is that they are both fairly famous and I don't yet know either of them. I live across the country, so we don't have any mutual friends or networks. They've both publicly talked about advising startups. By digging deeper I found that they both accept straight equity in exchange.
How would you approach them? What should I send them or have available on-demand? If you are an advisor, what do you ask for and in what medium (email, post)?
Many thanks in advance.