How many social network profiles should I have and in how many groups should I participate? What is your approach?
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I go for quality. One main reason for it is the cost of supporting many networks, I believe it is not proportional to the income, i. e., adding more networks will increase your cost and dilute your gains. It's like the 80/20 rule, going for the second-line networks will add too much effort for the return. This doesn't mean that the quantity strategy is wrong. This only means that for me, It's the best strategy. |
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We totally go for quality now. But we tried both. We tried full on 'social outreach' for a while as a 'quantity' approach. The results were OK, but we were all over the place with no follow-up. Then we wanted to try 'quality' where we cherry-picked the forum questions, social network posts, blog posts, etc, that were perfect for our input and participation -- and the results are much better without driving us up the wall. Now we have time to follow up on each reply, or piece of input we make, and that delivers much better value as a whole -- and producing value, is where it's at. If you produce real value, you'll always see results in the bottom line. |
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I would suggest quality over quantity. Before you decide how many groups and networks to join, you should have a plan of what you are trying achieve and the type of networks and groups that will help you achieve your goals. This will help you narrow down your list of available networking and groups available for you to join. Are you trying to reach a certain demographic or profession. What networking and groups do your target prospects actively participate and join those groups and networks. The key is to participate, you can't just join and sit on the sideline, you have to become an active participant for them to be effective. For this reason it is probably best to join a small number so that you can be actively involved. Good luck, Jenn |
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Tatiana, I agree with Fernando. Quality will always reflect better on you and your business than quantity. If you are too prolific, you may lose the impact of what you want to get across. On the other hand, if you don't stay active enough, people may lose interest. It's a fine line between the two. Assuming you are wanting to use social media for a small business start-up, you may want to incorporate something like weekly specials, or a discount code every now and then. This will help you gain a following. Best of luck to you! |
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