To all pricing guru out there,
I've developed a web application that we've been using internally for a while and we are looking at selling it as a product in its own write. It is a very niche human resource information management application.
I've just started working out how to price it. The intention is to seperately sell support, maintenance (including new feature requests) but I have no idea how to estimate the likely uptake of the value add services.
I realise its dependant on the application, what it does and how critical it is but have no idea whether 1% or 50% of purchases is in the right ball park for the likely uptake of value add services. Any actual experiences or approaches to 'ball parking' it would be greatly appreciated.