Like every other startup, LetDealersBid.com development was personally funded but that part was easy we realized when it came to market the website :-)
How would you promote your website assuming you are a team of tech savvy individuals in three continents?
Hire bloggers, facebookers, twitterers from 3rd world and give them profiles to keep writing about our website everyday and night?
Create fun to watch videos and spread on YouTube?
Introduce an in-house Affiliate Program?
Anything techatics would be able to do will work. Sounds like we are perfect example for a great idea by folks who dont know how to get funded (funding process seems too complicated :-)