I am creating a blog for our startup, and imagine the blog would be a great place to post on product news, product tips, and our companies attitudes to various technologies and events that are related to us.
However, I am hoping to have many articles that are are helpful to our target users but not related to our product directly - except that they show that we care about our customers.
Where is the best place to put these? The company blog? Industry web sites (which would give us credibility and drive traffic to us)? OR my personal (but currently defunct) blog?