Hi I have my own financial services firm. and now i am looking forward to market the niche investment products like Private Equity, Art Fund etc. and advisory services to the distributor community.Can you please suggest me how to go about it and what will be the key levers in marketing these services and products?
The best advice I got was to pick an attainable target and put yourself into their shoes. Where do they hangout online? What magazines do they read? What conferences do they go to?
Then just find the hangouts, magazines, and conferences and start pitching. Pay attention to responses and overtime you can tweak the approach and messaging until it works consistently.
When conducting small business marketing, knowing your target market, having an advertising plan, and using the right business marketing strategies and tools are crucial to reach potential customers. There are a number of business marketing tools you can use to set yourself on the right track of getting your small business big attention.
Have you taken a look around the Microsoft Small Business Center? There are some excellent resources there you might find helpful.