My technology is at the early adopter phase of the market and most players have horizontal focuses into many verticals. Occasionally you see one competitor that has taken a vertifcal focus into one industry mainly becuase they have a large client base in that space.
Some advice I received says take a vertical approach when you start based on my experience in one particular industry. The challenge is I don't have experience in one particular industry execpt government which takes too long to close deals.
Any advice on where to start with an industry focus?