We are about to renew our HOME PAGE, we sell websites, we are web designers.
From your experience,what do you suggest to enphasize most on our HOME PAGE, we are struggling to decide whether to:
enphasize more a specializied solution approach like: "we do websites for hotels", "we do websites for accounting firms", "e-commerce websites for shops who sell gold coins", etc. (obviously we did more websites in these fields: accounting firms, hotels, etc.)
or to enphasize more a generic solution approach like: "simple basic website 2/3 pages", "professional company websites", "e-commerce websites", "search engine optimization", etc.
I know you are saying why not use both approch, the reason is we want to keep HOME PAGE SIMPLE, we know if we give to final user too many messages, he won't catch any of them, we are thinking to show in HOME PAGE a maximum of 6 solutions in 6 rectangles (that probably might be really too many), but what approach to use, specialization or generic??? What do you suggest?
Thanks in advance for any help.