I'm working on a very early stage web app, and I'm trying to figure out the easiest way to track some basic user metrics beyond traffic and all that.
- Limited budget - free or cheap is good
- Constrained dev resources
- More interested in usage behavior (e.g., which features people are using, how often) than conversion right now
- Would like to be able to tie to cohorts/individual users as much as possible rather than looking at averages - hate averages ;-)
I'll probably be using Google Analytics, but I haven't had time to figure out whether it can do this stuff and how well/easily. Should I just study up on it, or is there a more appropriate option?
Also, I'm not very knowledgeable in this area, so terms like event-based metrics make me more rather than less confused.