My start up is getting ready to launch a retail product, for which we have filed (and expect to be granted) a patent application. The typical time for a patent to be reviewed is about 2-3 years, and we may face infringement and imitation by competitors in the interim.
We want to deter infringement and maximize the value of the company, and have been advised that Patent Pending status is desirable because it increases the uncertainty (and hence perceived legal risk) for potential imitators (in our case, large incumbent corporations).
In your experience, is it better to maintain patent pending status (with some uncertainty as to the final granted claims), or to expedite the review (to remove any uncertainty w.r.t. the value of the patent)?