I'm building a product for secondary and post-secondary education but for right now my product is more of a fit for the secondary education market. The product works and does what it is intended to do and the customers we've shown it to get excited. In fact, they get very excited and immediately see how it can provide big benefits to their students.
So we have a good product and it's priced to hopefully try to sell to them. It's probably 10% of what a comparable solution for this problem would cost. So if they want it then our product is a pretty good fit assuming they can justify the expense.
The only problem is that one customer wants to know how this can save them money since schools are in such a budget crunch. I have a feeling this is going to be something we hear again though.
So how are some ways that software that improves the quality of the educational experience could save someone money?
The most obvious way that I have thought of is that if a school system is losing teachers they are still accountable for results and this software will have the effect of improving the results of the students. The customers see this and that's our position as well. So I suppose if a school is losing teachers they are in danger of losing a lot more money if they fall behind and their students can't pass federal tests.
Part of me is wondering if I just built a product that everyone loves but no one will buy. I can't think of another product like that but it sort of feels that way.
Any advice or thoughts would be very welcome. Thank you.