Question: I think my wisdom (for lack of a better word) in terms of product and marketing has surpassed my co-founder. As a result, we are hardly on the same wavelength in terms of how we should drive our business.
What should I do?
My startup has been running for slightly more than two years now; and we haven't been very successful thus far (to put it bluntly).
My co-founder has a technical background but he's day-to-day activity is business development. He is highly skilled in the art of business networking. Face-to-face business is his forte but marketing is not.
He is also well-read person and far from a redneck (if you will). However, he don't put as much attention and focus the intricacies of building a product and the innovation of marketing them as I do.
People grow over the years, and now I find myself having a hard time to stay on the same wavelength with him (like we did when we first founded the business).
Case in point
Some examples to demonstrate my points...
- His insights into how our product should solve a particular problem is not strong. His idea are often a me-too without any specific angle.
- He resists the idea that our product should focus on a specific vertical (as opposed to catering for everybody). Excluding customer segments feels like an offending idea to him.
- The possibility of tackling a market from afar (without even stepping foot into the country) seems unfathomable to him.
... among others.
My relationship with him is still very good. He's a good-natured guy, anyone who work with him will have a pleasant experience. I would recommend him to anyone anytime if asked. There are still many things that we do agree on.
I realize the pretense of this thread might make me sound slightly arrogant, but that is not my intention. I truly believe that everyone has his own unique strong suit; and I'm not better than anyone as a person.
But I am looking for way to bring a sense of direction into our startup again. And I find that it's difficult to do when we are not on the same wavelength.
If your answer is "educate him" or "lead him" (along that line), then I'd like to follow up asking how can I do it in such a way that feels like "I know more than you, so take my word for it"?
I like to think of this place a collective mentor; so please do enlighten me.