most recent 30 from http://answers.onstartups.com 2010-09-10T00:22:37Z http://answers.onstartups.com/feeds/question/2157 http://www.creativecommons.org/licenses/by-nc/2.5/rdf http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product gagwgw 2009-10-22T09:37:49Z 2009-10-22T13:58:22Z

<p>what happens when you made a product for an industry that doesn't exist? i mean it sells, it makes revenue but the industry cannot be defined ? </p> <p>is this a bad sign or a good sign ?</p>

http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product/2158#2158 Ngu Soon Hui 2009-10-22T10:01:11Z 2009-10-22T10:01:11Z

<p>As long as it brings in revenue, and provided that the revenue is higher than the cost, it's a good sign.</p>

http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product/2159#2159 Himanshu 2009-10-22T10:22:09Z 2009-10-22T10:22:09Z

<p>I believe that is a case where you know there exists a market for your product but it has not been named yet. As I see it, the scenario is much better than carving a new market for yourself. Infact, you probably have all the freedom to name and modify this market as per your need which is a very good thing. </p> <p>Last night, I was reading an article where Pizza Hut had posted a job for an intern who would tweet for the company and handle all other social media accounts. That intern did the job so well that shes being hired as a full time employee, only if they find a name for her post in the company. New products may need new markets, offer new areas of employment and set new norms. You are probably at a stage where you can be the one, defining these norms.</p> <p>Define the industry, invest some time in indirectly setting a few norms/rules/standards for this market! It is definitely a good sign that the market distinction exists, for you and your product :)</p>

http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product/2168#2168 Daniel Hedrick 2009-10-22T12:48:27Z 2009-10-22T12:48:27Z

<p>Wait. Who's buying the product? What are the demographics of your customers? Are you selling to businesses or to consumers?</p> <p>I think if you do some deeper analysis of your buyers, you will at least define market segments or verticals that you can target.</p>

http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product/2172#2172 Alex Papadimoulis 2009-10-22T13:26:33Z 2009-10-22T13:26:33Z

<p>What could possibly have no industry yet? Spool recharging bearings for interstellar faster-than-light jump drives?</p> <p>There are only a handful of industries out there, and if you can't pick one, then you're thinking far too narrowly. Before Twitter, there was no "micro-blogging industry" but there was a "blogging industry", and Twitter fit right in. It was a little different, but everything neeeds to be a little different to compete.</p>

http://answers.onstartups.com/questions/2157/what-happens-when-an-industry-doesnt-exist-for-your-product/2175#2175 Bob Walsh 2009-10-22T13:58:22Z 2009-10-22T13:58:22Z

<p>An "industry" is a case where the map is not necessarily an accurate or useful representation of reality. Take for example any large company. It may be part of the "automotive" industry. But many of its departments do things and need software that have nothing to do with cars.</p> <p>What's a more useful approach for you might be to profile what your present customers have in common and decide on new ways of reaching others who fit that profile.</p>